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ILLUSTRATED TOWNS History of the Poster Texts by Alessandro Molinari Pradelli Year: 2002
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Bologna and Emilia Romagna have been, together with Milan, the cradles of the advertising poster in Italy. This book, that is a unique publishing novelty, tells the story of the “affiche” from the very half-hearted beginning of the late Ninenteenth century up to the Fifties of the last century. From each of the Emilia Romagna provinces, from Piacenza to Rimini, the most significant ads have been reported, whose authors are first order artists and illustrators of those times. What comes out is a portrait of Italian History that while witnessing the deep changes of taste and uses occurred in the years, at the same time reveals how poor and trivial is instead today’s advertising.
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